Shyn Yee Ho Strangas, Head of E-commerce, Expedia China

A marketing and strategic development professional, Shyn Yee has more than a decade of experience specializing in general management, online distribution, revenue maximization and business development in the online travel and hospitality industry across Asia Pacific.

In her current role as Head of E-Commerce at Expedia China, Shyn Yee is responsible for Expedia.com’s market entry, marketing and other business operations in China. Previously, she was Head of Merchandising responsible for all regional merchandising strategies and activities for Expedia.com and AirAsiaGo.com, across 25 points of sale in 13 countries in Asia. Before joining Expedia, Shyn Yee was part of the Digital Marketing team at Starwood Asia Pacific Hotels and Resorts; and Assistant Director at Horwath HTL where she led and managed consulting engagements, focusing on strategic expansion and hotel and resort developments in Asia.

Shyn Yee is a frequent speaker and moderator at industry conferences, such as the Hotel Investment Conference Asia Pacific (HICAP), HotelWorld and Web in Travel. She is also actively involved with her alma mater, the Singapore Management University (SMU), as the President of the SMU Travel and Hospitality Alumni Group and frequent guest speaker.