Shaw Wun Lim, Senior Manager Industry Relations APAC, Expedia
Shaw Wun Lim serves as the Senior Manager, Industry Relations for the Expedia Lodging Partner Services group. In this role, Shaw Wun spearheads the Industry Relations practice across Asia Pacific and is responsible for managing relationships with industry media, influencers and hotel associations to positively impact hoteliers and drive a deeper understanding of Expedia’s value in support of their revenue optimization strategies across Expedia’s dynamic portfolio of 200+ travel booking sites globally.
Previously, Shaw Wun was Senior Marketing Manager – Asia Pacific for HERE Maps. During her 7 years tenure, she was responsible for the overall regional B2B Marketing and Public Relations strategy, with a focus on positioning HERE Maps as the leader in mapping data and technologies to the automotive and enterprise sectors. Prior to this, Shaw Wun has held roles across technology and hospitality industries including Sony Ericsson, Pegasus Solutions and Orchard Parade Hotel.
Shaw Wun holds a Bachelor of Business Administration from National University of Singapore.