Jane Soetiono, Strategy and Insights Manager APAC Travel, Google
Jane works for arguably one of the biggest tech giants – Google. In her role:
- she uses data analytics and predictive and statistical modeling techniques to develop solutions for client business and marketing challenges
- Act as a champion and analyst to surface key trends for the Travel industry.
- Consult with clients on opportunities associated with trends and potential business impact.
- Advise client partners on methodologies for marketing and media analytics, and measurement and attribution.
- Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities to customers.
- Internally, act as business lead for sales team, working on business planning, strategy, and forecasting